How do I start a small broiler farm, step by step?
worked example · Sub-Saharan · Deep litter · Ross 308 · 500 birds
Start with the buyer, not the chicks. Confirm the live or dressed product wanted, target weight, payment terms and any permits or slaughter requirements. Market and value-chain studies of broiler production put many whole-bird fresh markets around 1.5–2 kg live; heavier birds suit other buyers. Choose a fast-growing meat cross available from a reliable hatchery, then match the flock size and finishing weight to confirmed demand.
Next, budget the full cycle before building or ordering birds. Include chicks, feed, litter, water, energy, labour, transport and losses, with cash available until sale. For an independent smallholder example with 500 Ross 308 birds per cycle in a naturally ventilated house at 34C, the supplied plan targets 2.8 kg at 42 days and uses a realistic FCR of 1.83, rather than the standard 1.55. Its USD planning prices are 0.60/kg feed, 0.90 per chick and 2.60/kg live weight; replace these with local quotations. At 5.5 cycles annually and 5.5% background mortality, the supplied model estimates USD 5,798 annual profit, not guaranteed earnings. Mortality is a budgeting assumption, not an acceptable-loss target.
Prepare the house before delivery: provide reliable drinking water, suitable feeders, dry litter, predator protection and unobstructed ventilation. The example allocates 50 m² at 10 birds/m², but density must also suit finishing weight and actual heat-removal capacity. At 34C, shade, airflow and dependable water are especially important; ambient warmth does not prove the brooding area is ready. Ross 308 and Cobb 500 management guides recommend preheating litter to about 28–30C and starting around 32–34C at floor level under the brooder, adjusting heat to chick behaviour rather than heating blindly.
Arrange chick delivery alongside appropriate starter feed, followed by grower and finisher feeds, and agree a locally appropriate vaccination plan with a poultry veterinarian or hatchery. Check water, feed access, litter and bird behaviour daily; record feed use, deaths and sample weights to track progress toward the buyer’s specification. Following FAO and WOAH smallholder biosecurity guidance, keep one age group per house, use dedicated boots and clothes, restrict visitors, protect feed from rodents and wild birds, and remove and safely dispose of dead birds daily.
Finally, book sales and transport before the birds reach the agreed weight. After sale, remove litter, clean and disinfect the house, and allow a genuine rest before restocking. Standard broiler production planning practice allows one to two weeks for clean-out and rest; do not shorten this simply to fit more batches into a year. Review actual costs, growth, feed conversion and sales receipts after each batch before expanding. If you choose contract growing instead, assess the grower fee against your housing and operating costs rather than using independent live-bird sales revenue.